2013 CBR600rr BAD NEWS...... :(

[sendler]

Kawasaki's 636 is all new this year.

[MotoMike]

Originally Posted by Empty Sea

- Pricing in the US for all bikes should be come more uniform acros the country. The goal is to have customers shopping between Honda dealers because of the dealers' available stock, rather than the price of a particular bike. This will be an evolving process, which will tend to lower dealer margins and, hopefully, offer better pricing to consumers.

Isn't pricing consistent now? MSRP is the same for a given model, whether you buy it in Chicago, IL or Durango, Co or Los Angeles, CA. It has always been up to the dealer what they may, or may not charge for Freight, Set Up, & Documentation Fees. I don't see that changing... Honda dealers are not franchises, but wholly independent businesses that operate under a Dealer Agreement with Honda. Same is true for the other motorcycle manufacturers.

American Honda cannot set firm selling prices, as that would be price fixing and is illegal under U.S. Anti Trust laws. Hence the term, Manufacturers Suggested Retail Price.

Contrary to urban myth, motorcycle dealers do not have large Gross Profit Margins on major units... a dealer who has an average GPM of 8 - 10% (not including F&I profits) on major unit sales is doing well in that respect, but that won't keep the doors open and the lights on... the majority of the typical dealership profit is generated in the Service Department, and the Parts/Accessories Department. A large dealership, with busy high volume Service and Parts Departments, can afford to operate with smaller major unit margins than the typical small mom & pop dealership. In todays Powersports Industry, the name of the game is volume... to the dealer, the motorcycle is the vehicle to sell future Service and Parts & Accessories. Same is true for the manufacturer with regards to the sale of replacement parts... For a company like Honda, a very large percentage of their yearly profits come from OEM replacement parts sales, across all product divisions. Can you imagine how many dollars worth of Honda OEM replacement parts they sell just through their Automobile Division every year, at very healthy profit margins?... It's staggering.

[Empty Sea]

I was just trying to relay what me dealer told me. I don't really know, nor do I much care, about the dealers' agreements. He Brought it up in the context of how Honda may set up their line up, which he says is likely to follow a model of providing compelling bike at every given price point. He said that Honda is serous about "Value Pricing" (I think that's the phrase he used). That's about all I know. As a practical matter, I suppose we should just wait until they release the lineup.

[NSU]

600cc supersports: 100% of the development overhead and materials cost of a literbike, 70% of the revenue.

[sendler]

Sales of 600's are very strong. Just not the Honda which was 5th place out of 5 including Triumph. If it weren't for the supersport 600 (and 750 which no one else makes), Suzuki would be out of buisiness. The Honda was the most expensive and most street oriented of the 5 which the younger, aggressive riders didn't want.

[ecustu7]

Originally Posted by sendler

Sales of 600's are very strong. Just not the Honda which was 5th place out of 5 including Triumph. If it weren't for the supersport 600 (and 750 which no one else makes), Suzuki would be out of buisiness. The Honda was the most expensive and most street oriented of the 5 which the younger, aggressive riders didn't want.

And thats exactly why it would be my pick (most street oriented) and that its a Honda. If the rumor is right, it has made me want to go get a 2012 before there gone. It would have to be a 2012 because the red and white is the best looking one, in my opinion.

[RockyRyda]

There was a brand new 2012 cbr600rr selling in PA for $7999. I check cycletrader regularly, just look nationwide for the lowest price, who knows you may get lucky and find a sweet deal at a dealership near you. A dealer near me is selling a new red/white 2012 cbr600rr for $9k, that's still a great deal.

I wander if the value of the cbr600rr will go up if it's discontinued? I know for one thing I've always been enamored with them since they first came out. Back in 94 I was going to buy a brand new cbr600 f2, they only cost $6k new back then. Oh how prices have changed since then.

[CraigCBR]

Originally Posted by ecustu7

And thats exactly why it would be my pick (most street oriented) and that its a Honda. If the rumor is right, it has made me want to go get a 2012 before there gone. It would have to be a 2012 because the red and white is the best looking one, in my opinion.

My thoughts exactly. Except black is the best color.


Sent from my iPhone using Motorcycle.com Free App

[RockyRyda]

If you think about we have gotten a sneak peak of every new model EXCEPT a new cbr600rr. It makes you wander, is this really the end of the great cbr600rr?

Everything points to this being the end of the cbr600rr era...

2012's are probably flying off the showroom floor as we speak. You better snap up a deal while you can before they unveil the new bikes. As soon as they unveil the bikes and there is no cbr600rr you can bet the house that any remaining new cbr600rr bikes will be jacked up in price.

[live_to_ride]

Originally Posted by RockyRyda

If you think about we have gotten a sneak peak of every new model EXCEPT a new cbr600rr. It makes you wander, is this really the end of the great cbr600rr?

Everything points to this being the end of the cbr600rr era...

2012's are probably flying off the showroom floor as we speak. You better snap up a deal while you can before they unveil the new bikes. As soon as they unveil the bikes and there is no cbr600rr you can bet the house that any remaining new cbr600rr bikes will be jacked up in price.

Are you a Honda rep???