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The start of an article in the Bangkok Post today, 6th June 2011:
The acute shortage of certain Honda motorcycle models in the Thai market has frustrated its dealers and customers as the Japanese bike maker faces unexpectedly strong demand overseas and at home.
"We apologise to our customers who are inconvenienced ... since such high demand is unexpected but we are making a great effort to step up production to meet the rising demand," said Suchart Arunsaengroj, general manager for sales at AP Honda Co, the country's largest motorcycle distributor.
Supplies of the PCX 125 scooter and Honda CBR150 and CBR250 sport models are very tight as no stocks remain at Thai Honda Manufacturing Co. Honda dealers are worried that the shortage will force its customers to consider rival brands.
"The high demand for these models partly because of high orders overseas which Honda had not expected earlier," said Mr Suchart.
Bangkok Post : Honda tries to keep up with demand
Honda produces well over a million motorcycles a year, mostly the manual Wave, and the auto Scoopi and Click for the local market. The CBR's and the PBX are only a drop in the bucket.
The acute shortage of certain Honda motorcycle models in the Thai market has frustrated its dealers and customers as the Japanese bike maker faces unexpectedly strong demand overseas and at home.
"We apologise to our customers who are inconvenienced ... since such high demand is unexpected but we are making a great effort to step up production to meet the rising demand," said Suchart Arunsaengroj, general manager for sales at AP Honda Co, the country's largest motorcycle distributor.
Supplies of the PCX 125 scooter and Honda CBR150 and CBR250 sport models are very tight as no stocks remain at Thai Honda Manufacturing Co. Honda dealers are worried that the shortage will force its customers to consider rival brands.
"The high demand for these models partly because of high orders overseas which Honda had not expected earlier," said Mr Suchart.
Bangkok Post : Honda tries to keep up with demand
Honda produces well over a million motorcycles a year, mostly the manual Wave, and the auto Scoopi and Click for the local market. The CBR's and the PBX are only a drop in the bucket.