I think MSRP will be the fair price to pay for this bike. The dealers are really hurting with previous year new machines. The profit on a $4K bike at MSRP is not that great. Without some profit, they won't be around to sell or service. They are probably all delighted they have a hot new model to sell. Also keep in mind they order these bikes with a good bit of lead time and can't just increase their quantities easily. They will have been somewhat reluctant to order a lot of the CBR250's due to such slow sales the last two years. My dealer said he had six on order and thought it was a lot for a new model......this bike, in my opinion, will be hard to to come by, for those that wait, in calendar year 2011.....I think right now is a good time to order this bike..with a deposit. You will have first choice of refusal and your deposit returned if the bike is just not for you..